Why Do I Need Digital Signage

If your business relies on displays to convey messaging, you need digital signage and solid cabling to meet the expanding needs of viewers.

Why You Need Digital Signage

If you are part of a business or organization that relies on signage to display information to customers, visitors, or the general public, you may need digital signage to meet the expanding need for information. Static displays and traditional displays, like paper signs, are still in common use, but they don’t facilitate the efficient spread of information that has come to be expected in today’s interconnected world. Digital signage offers more opportunity for widespread exposure. It also leads to better comprehension among viewers.

Digital signage uses technologies like LCD, LED, and projection to display images, video, streaming media, and information. The market has been growing every since its inception. In fact, the digital signage market is expected to grow to over $27 billion by 2022. Digital signage is commonly used in public spaces, transportation systems, museums, stores, hotels, restaurants, medical facilities, and in a wide range of other industries and fields.

The primary purposes of using digital signage are to entertain, provide information, conduct marketing, and advertise. Digital signage also helps businesses provide their customers with more information in a single space than they could with a traditional display.

The Lasting Benefits of Digital Signage

Why do you need digital signage? It captures 400% more views than traditional displays, can lead to more revenue and is more efficient in the dissemination of information. Messaging can be changed easily on a computer or a content management system so that the content on the display is always current, relevant, and pertinent to the viewer. With proper maintenance, digital signage can be more reliable than traditional signage, which often needs to be replaced, moved, or remade.

Interactive displays now allow viewers to engage directly with content using a touch screen, sensor, or smartphone. The application for this type of technology is almost limitless. For example, displays can be placed in waiting rooms to reduce perceived wait times and provide cost-free assistance to viewers. Displays in public spaces can assist in way-finding or feature relevant information about the area, like local history and points of interest. Large displays, like stretch screens and digital billboards, can be utilized for mesmerizing advertising campaigns that deliver real results.

Most importantly, you need digital signage because it is the type of technology that consumers and the general public have come to expect from today’s modern businesses and organizations. Viewers retain information more proficiently when it is displayed on digital signage than on a static display. If you expect to deliver real results with your signage efforts, you need digital signage to display beautiful images, videos, and graphics in a full range of colors.